Terms of Service

Last updated: July 21, 2025

BY USING OUR PLATFORM AND SERVICES, YOU AGREE TO THE FOLLOWING TERMS OF SERVICE (THE "AGREEMENT") GOVERNING YOUR USE OF MAATEN'S ONLINE SERVICE (COLLECTIVELY, THE "SERVICE"). IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS, IN WHICH CASE THE TERMS "YOU" OR "YOUR" SHALL REFER TO SUCH ENTITY. IF YOU DO NOT HAVE SUCH AUTHORITY, OR IF YOU DO NOT AGREE WITH THESE TERMS, YOU MAY NOT USE THE SERVICE. THIS AGREEMENT CONTAINS A MANDATORY INDIVIDUAL ARBITRATION AND CLASS ACTION/JURY TRIAL WAIVER PROVISION THAT REQUIRES THE USE OF ARBITRATION ON AN INDIVIDUAL BASIS TO RESOLVE DISPUTES, RATHER THAN JURY TRIALS OR CLASS ACTIONS.

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‍Welcome

‍As part of the Service, Maaten will provide you with use of the Service, including a browser interface, campaign data structuring tools, metadata enhancement capabilities, and data encryption, transmission, access, and storage. Your registration for, or use of, the Service shall be deemed to be your agreement to abide by this Agreement including any materials available on the Maaten website incorporated by reference herein, including but not limited to Maaten's privacy policy. For reference, a Definitions section is included at the end of this Agreement.

1. Modification of Terms

‍Maaten reserves the right to modify these Terms at any time and will provide notice of material changes through email or platform notifications. Continued use of the Service after such modifications constitutes acceptance of the revised Terms.

‍2. Privacy & Security; Disclosure

‍Maaten's privacy policy may be viewed at www.maaten.ai/privacy and is hereby incorporated by reference into these Terms. Please read the Privacy Policy carefully for information relating to Maaten's collection, use, and disclosure of your personal information. Maaten may update its Privacy Policy from time to time, and such updated version shall become immediately effective upon adoption and publication. Maaten reserves the right to modify its privacy policy in its reasonable discretion from time to time. You are advised to regularly check the Privacy Policy to ensure that you are aware of any updates, as your continued use of the Service constitutes acknowledgement and acceptance of any revisions and updates.

‍2A. Platform Compliance

‍3. License Grant & Restrictions

‍Maaten hereby grants you a non-exclusive, non-transferable, worldwide right to use the Service, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. All rights not expressly granted to you are reserved by Maaten and its licensors.You may not access the Service if you are a direct competitor of Maaten, except with Maaten's prior written consent. In addition, you may not access the Service solely for purposes of monitoring its availability, performance or functionality, or for any other benchmarking or competitive purposes.You shall not (i) license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service or the Content in any way; (ii) modify or make derivative works based upon the Service or the Content; (iii) create Internet "links" to the Service or "frame" or "mirror" any Content on any other server or wireless or Internet-based device; or (iv) reverse engineer or access the Service in order to (a) build a competitive product or service, (b) build a product using similar ideas, features, functions or graphics of the Service, or (c) copy any ideas, features, functions or graphics of the Service. User licenses cannot be shared or used by more than one individual User but may be reassigned from time to time to new Users who are replacing former Users who have terminated employment or otherwise changed job status or function and no longer use the Service.You may use the Service only for your internal business purposes and shall not: (i) send spam or otherwise duplicative or unsolicited messages in violation of applicable laws; (ii) send or store infringing, obscene, threatening, libelous, or otherwise unlawful or tortious material, including material harmful to children or violative of third party privacy rights; (iii) send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs; (iv) interfere with or disrupt the integrity or performance of the Service or the data contained therein; or (v) attempt to gain unauthorized access to the Service or its related systems or networks.

‍4. User Accounts

‍Account Registration

‍To access the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to keep this information updated. You are responsible for safeguarding the password and for all activities under your account.

‍Your Account

‍When you use the Service, you may be asked to provide a username and password in order for us to establish an account for you on the Service ("Account"). You are solely responsible for maintaining the confidentiality of your Account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your Account and password. You agree that the information you provide to Maaten, whether on registration or at any other time, will be true, accurate, current, and complete. You also agree that you will ensure that this information is kept accurate and up-to-date at all times. You are solely responsible for any and all activity that occurs within your Account while using the Service, including, but not limited to, the content located in all electronic communications sent through the Service from your Account and the campaign data structure and metadata you create, modify, or maintain through the Service.

‍5. Account Information and Data

‍Maaten does not own any data, information or material that you submit to the Service in the course of using the Service ("Customer Data"). You, not Maaten, shall have sole responsibility for the accuracy, quality, integrity, legality, reliability, appropriateness, and intellectual property ownership or right to use of all Customer Data, and Maaten shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. In the event this Agreement is terminated (other than by reason of your breach), Maaten will make available to you a file of the Customer Data within 30 days of termination if you so request at the time of termination. Maaten reserves the right to withhold, remove and/or discard Customer Data without notice for any breach, including, without limitation, your non-payment. Upon termination for cause, your right to access or use Customer Data immediately ceases, and Maaten shall have no obligation to maintain or forward any Customer Data.

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‍Data Security

‍We implement industry-standard security measures to protect your data, including encryption, access controls, and regular security audits. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

‍Backup and Recovery

‍While we maintain regular backups of customer data, you are responsible for maintaining your own backup copies of any critical data. We recommend regular exports of your campaign data and configurations.

‍Feedback

‍You, from time to time, may submit comments, questions, suggestions or other feedback relating to any Maaten product or service to Maaten ("Feedback"). Maaten may freely use or exploit Feedback in connection with any of its products or services without attribution or compensation to you.

‍7. Termination

Termination by Maaten

‍Maaten may terminate your access to the Service at any time, with or without notice, for conduct that Maaten believes violates this Agreement or is harmful to other users, Maaten, or third parties, or for any other reason in Maaten's sole discretion.

Termination by You

‍You may terminate your account at any time by following the account closure process in your account settings or by contacting our support team. Upon termination, your right to use the Service will cease immediately.

Effects of Termination

‍Upon termination of this Agreement, your right to use the Service will cease immediately, and Maaten may delete your account and all related information and files. Termination will not limit any of Maaten's rights or remedies at law or in equity.

‍9. Indemnification

‍You agree to indemnify, save, and hold Maaten, its affiliated companies, contractors, employees, agents and its third-party suppliers, licensors, and partners harmless from any claims, losses, damages, liabilities, including legal fees and expenses, arising out of your use or misuse of the Service, any violation by you of the Terms, any violation by you of applicable law, or any breach of the representations, warranties, and covenants made by you herein. Maaten reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify Maaten, and you agree to cooperate with Maaten's defense of these claims. Maaten will use reasonable efforts to notify you of any such claim, action, or proceeding upon becoming aware of it.

‍Your Content

‍You agree to defend, indemnify and hold Maaten harmless from and against any loss, damage or costs (including reasonable attorneys' fees, court costs, and witness fees) incurred in connection with any third-party claim made or brought against Maaten arising out of or related to (i) any campaign data, metadata, images, video, data and other information you provided to Maaten or uploaded or imported into the Services ("Customer Content"), (ii) your use of the Services and the results obtained therefrom, (iii) the use of the Services or the data or results therefrom by any third party on your behalf; and/or (iv) your violation of any applicable laws.

‍10. Disclaimer of Warranties

‍THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. MAATEN EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

‍11. Limitation of Liability

‍IN NO EVENT SHALL MAATEN BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR USE OF THE SERVICE.

‍12. Artificial Intelligence and Automated Systems

‍Our Service may utilize artificial intelligence, machine learning, and other automated systems to enhance functionality. By using these features, you acknowledge and agree that:

‍13. Platform Integration and Third-Party Services

‍Our Service integrates with various third-party platforms and services. You acknowledge that:

‍14. Compliance and Regulatory Requirements

‍You agree to use the Service in compliance with all applicable laws, regulations, and industry standards, including but not limited to:

‍15. Governing Law and Dispute Resolution

‍This Agreement shall be governed by and construed in accordance with the laws of Scotland, without regard to its conflict of law principles. Any disputes arising under this Agreement shall be subject to the exclusive jurisdiction of the courts of Edinburgh, Scotland.

‍16. Severability

‍If any provision of this Agreement is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect and enforceable.

‍17. Entire Agreement

‍This Agreement constitutes the entire agreement between you and Maaten concerning the subject matter hereof and supersedes all prior or contemporaneous agreements and understandings, whether written or oral, relating to such subject matter.